Go V.I.R.A.L.: Social Media Engagement Strategies in Infectious Diseases
Department
Infectious Diseases
Document Type
Article
Publication Title
Clinical Infectious Diseases
Abstract
Social media has emerged as a tool to facilitate communication and dissemination of information for both patients and healthcare professionals. We describe 3 social media engagement strategies used to reach a broad and diverse audience on the topics of infectious diseases and antimicrobial stewardship, including the use of memes, a clue-based knowledge assessment quiz, and a personality quiz. We describe a novel acronym "VIRAL" to guide engaging social media strategies in healthcare, including eye catching Visuals, Interactive content, showing Respect and empathy for the audience, Adapting to new technology, and making Learning fun.
First Page
e10
Last Page
e13
DOI
10.1093/cid/ciac051
Volume
74
Issue
Supplement_3
Publication Date
5-15-2022
PubMed ID
35568475
Recommended Citation
Langford, B. J., Laguio-Vila, M., Gauthier, T. P., & Shah, A. (2022). Go V.I.R.A.L.: Social Media Engagement Strategies in Infectious Diseases. Clinical Infectious Diseases, 74 (Supplement_3), e10-e13. https://doi.org/10.1093/cid/ciac051